Start of the AUTUMN WINTER 2024/25 Season

The IM MEN AUTUMN WINTER 2024/25 season starts on Monday, 1 July.

“Comfortable Somehow, Beautiful Without Reason”

Sometimes objects and environments make us feel comfortable without reason or meaning.
Finding unexpected beauty in the ordinary.

These feelings are difficult to explain as we often take them for granted.
Not always paying close attention to the “unremarkable”.

However, we unconsciously sense richness in things around us that cannot be described.

We can see it with our eyes, touch it with our fingers,
wear it, and feel it on our skin.

These intangible feelings, “comfortable somehow, beautiful without reason”, create an
understanding without words, providing clues to form innovative products with a new universality.

This season, the IM MEN team considered universal senses that are not only familiar, but also new.


Through our research about what we experience when we touch soil, see its colours and feel its texture, we have aimed to create products that can be felt intuitively, incorporating the purest sensations felt from the soil into our design. ​

DUO

A series that is formed by weaving a 100% recycled polyester part and a 100% cotton part in a single piece of cloth and processing this to leverage the difference in materials. By pulling both ends of the cloth by hand and applying all-over heat processing, the shape is established only on the polyester part, and the form is created at the boundary with the cotton part. The created shape conforms to the body without wasting any of the cloth. This season, “DUO” is characterized by its chambray fabric with yarn-dyed warp threads that are combined with weft threads in different colours.