ISSEY MIYAKE PARFUMS presents “ISSEY MIYAKE LE SEL D’ISSEY: Imagination of Salt” at 21_21 DESIGN SIGHT Gallery 3

Thirty years have passed since the announcement of L’EAU D’ISSEY POUR HOMME, a fragrance created to evoke the scent of water.
Today, a new fragrance from ISSEY MIYAKE PARFUMS will be released, whose concept is based upon designer Issey Miyake’s fascination with another essential natural element: salt.

We are pleased to celebrate the new fragrance with an exhibition: “ISSEY MIYAKE LE SEL D’ISSEY: Imagination of Salt” at 21_21 DESIGN SIGHT Gallery 3 from Wednesday, August 28 to Sunday, September 8. This exhibition features an installation created by Tokujin Yoshioka, the designer and artist who designed the bottle for the new fragrance. “I want to express the appeal of pure, powerful perfume from the standpoint of fundamental, universal themes,” explained Yoshioka. He is known for his innovative works on the themes of nature and light; and for this exhibit he developed an engaging experience that speaks to the senses.

There is also a special video, exclusive to this exhibition that describes the design process of the sculptural bottle and features an interview with Quentin Bisch, the perfumier who created the fragrance. We hope, that as you go through the exhibition you will find yourself inspired by the designers’ worldviews that lead to the creation of this perfume.